Can intellectual property help accelerate the race to net zero?
Yes. Intellectual property has a vital role to play towards helping to build a greener future.
The global energy sector is transitioning, but Marks & Clerk’s wealth of intellectual property (IP) expertise is a longstanding and permanent resource that continues to support and steer energy businesses every step of the way.
Countries worldwide have made significant pledges to address the urgent issue of climate change. One such commitment is the ratification of the Paris Agreement, where countries acknowledge the crucial role of advancing technology to strengthen resilience against climate change and decrease greenhouse gas emissions. In stepping up to this challenge the energy industry is not only embracing innovation in renewable energy technologies, but also new technologies that assist in decarbonising more conventional energy resources.
The energy transition presents an unprecedented opportunity for growth in existing and new markets. Businesses, old and new, in the energy supply chain are adopting investment and growth strategies that focus on the importance of innovation and technology. Hand-in-hand with the development and commercialisation of technical innovation, these businesses are also seeking to implement branding strategies and policies that clearly reflect their commitment to the energy transition; something which requires particular care, especially where more conventional energy businesses are pivoting. The sector has arguably never been watched more closely.
Organisations that incorporate comprehensive IP considerations within their growth and branding strategies are better positioned to seize opportunities and protect themselves against risks. This is particularly crucial as the competitive landscape, inevitably, intensifies.