What happens when two worlds collide?
The dynamic world of fashion that we all know and love has begun its inevitable journey into the metaverse. The metaverse is a virtual sweet spot between the physical and digital and it offers the industry a unique opportunity to overcome traditional downfalls such as inaccessibility and unsustainable processes.
As large luxury fashion houses and small businesses continue to take the leap into the digital realm, trade marks, copyright and brand protection must not be forgotten. Looking ahead, the legal implications of doing business in the metaverse are likely to shift dramatically. With this in mind, it’s imperative that fashion brands consider protection of their brand identity and products in the virtual space.
Senior Associate and fashion enthusiast Robecca Davey, has partnered with Spatial8, the concierge service that helps brands with their journey toward the metaverse, to bring the 'Blurred Lines: Physical and Digital Fashion' podcast to life. This series aims to help fashion brands stay ahead of the curve through unpicking the complex relationship between digital and physical fashion, hosting insightful conversations with a variety of digital fashion experts and providing industry-leading intellectual property (IP) advice.
Stay tuned for exclusive insights from an array of special guests including Kelly Vero, Franki Tabor, Marco Marchesi, Marks & Clerk's Simon Portman and co-hosts Teemu Ollilainen and Joh Orengo from Spatial8.