How I can help your business

Robecca advises clients on developing and implementing trade mark strategies that protect and enhance brand value in line with their commercial objectives. She provides:

• Strategic advice on trade mark clearance, filing and enforcement across key global markets
• Management of international trade mark portfolios, coordinating protection across multiple jurisdictions
• Representation in contentious matters, including oppositions, cancellations and infringement disputes
• Expertise in negotiating complex settlement agreements to achieve commercially pragmatic outcomes
• Industry-focused guidance for businesses in the fashion, luxury, beauty, wellness, media and technology sectors

Overview & Expertise

Robecca Davey is a Senior Associate and Chartered Trade Mark Attorney based in London. She specialises in UK and international trade mark law, advising clients on the full lifecycle of brand protection—from clearance and filing through to enforcement and dispute resolution.

Robecca works with a diverse client base, including multinational corporations, growing businesses and start-ups, supporting them in building, managing and defending valuable trade mark portfolios worldwide. She is particularly experienced in handling complex, multi-jurisdictional trade mark strategies and high-stakes contentious matters, where she is known for her commercially focused and solutions-driven approach.

Her practice includes advising on brand clearance and searching, global portfolio prosecution, oppositions, invalidity actions and negotiated settlements. She has a strong track record of resolving disputes efficiently while protecting her clients’ long-term brand interests.

Robecca has developed deep sector knowledge through her work with clients in the fashion, luxury, cosmetics, retail and fast-moving consumer goods industries, as well as in technology, media and finance. She is particularly engaged in advising brands operating at the intersection of fashion and emerging technologies, including AI and digital innovation.

With over 15 years’ experience in the trade mark profession, Robecca qualified as a Chartered Trade Mark Attorney in 2018. Prior to joining Marks & Clerk, she trained and practised at a leading global law firm, building extensive experience in international IP work.

Robecca is an active contributor to the IP community and regularly shares her insights through speaking engagements and publications. She lectures Chartered Institute of Trade Mark Attorneys (CITMA) paralegal course, delivering training on oppositions, searching, due diligence, cancellations and trade mark litigation.

She has authored and contributed to a range of publications, including articles in World Intellectual Property Review (WIPR), where she provides commentary on trade mark strategy, disputes and emerging issues affecting brand owners. Her thought leadership often focuses on the fashion, luxury, and beauty sectors, as well as the increasing intersection between intellectual property and new technologies.

Robecca has also co-authored a MedTech-focused e-book exploring the protection of non-traditional trade marks including shapes, colours and other unconventional brand assets—offering practical guidance for businesses operating in highly regulated, innovation-driven sectors.

She is frequently invited to speak at industry events and international forums, including panel discussions during World Economic Forum week in Davos, where she contributes insights on brand protection, innovation, and the evolving impact of emerging technologies on intellectual property.

Robecca is also an active member of the International Trademark Association (INTA), where she contributes to the global IP community and serves on a committee, supporting initiatives and thought leadership within the organisation.

Robecca is recognised as one of the WIPR Diversity Top 100 (2024), reflecting her contribution to the profession and commitment to inclusive leadership.

She has also been recognised as a Key Lawyer in the Legal 500 rankings (2025 and 2026), highlighting her expertise and the strength of her client work in trade marks and intellectual property.

Robecca is a strong advocate for diversity, equity and inclusion within the legal sector. 

Client Work & Case Experience

Robecca has worked on a broad range of complex and high-value matters, including:

• Advising on a global corporate demerger project involving significant trade mark portfolio separation and complex cross-border IP issues.
• Acting in large, high-stakes UK trade mark disputes involving multiple rights, parallel proceedings and infringement claims.
• Managing multifaceted opposition and cancellation actions, often alongside related litigation strategies.
• Advising on enforcement strategies addressing lookalike and “dupe” products, particularly in the fashion, beauty and consumer goods sectors.