Megan Rannard has been featured in Solicitors Journal discussing the IP and consumer safety issues surrounding counterfeit beauty products.
The article follows the UK Intellectual Property Office's latest awareness campaign highlighting the risks associated with fake cosmetics, after testing identified potentially harmful substances in counterfeit products seized across the UK.
Providing commentary for the piece, Megan discusses how counterfeiters increasingly exploit demand for popular beauty brands and trending products, particularly through online marketplaces and social media channels. She highlights the importance of enforcement, brand monitoring and consumer awareness in helping to tackle the sale of counterfeit goods, underscoring the wider impact of counterfeiting, not only on brand owners and rights holders, but also on consumers who may unknowingly purchase products that fail to meet expected quality and safety standards.
Subscribe to receive more articles like this here.
Consumer trends can emerge very quickly online and bad actors will look to capitalise on the popularity of viral products by selling counterfeit products at a generally lower price which initially appear attractive but can in fact cause significant harm.

