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Client liaison
  • Japan
  • Korea
Expertise
Services
  • Patents
  • Brands & Trade Marks
  • Designs
  • Litigation & Dispute Resolution
  • Commercial IP & Contracts
  • Due Diligence
  • Freedom to Operate
  • EPO Patent Oppositions
  • European Patent Validations
  • Anti-counterfeiting
  • Open Source & Third Party Code
Sectors
  • Digital Transformation
    • 3D Printing
    • Artificial Intelligence
    • Blockchain
    • Data & Connectivity
    • Extended Reality
    • Industry 4.0
  • Energy & Environment
  • Life Sciences
  • Agritech
  • Medical Technologies
  • Chemistry
  • Transport
  • Entertainment & Creative Industries
  • Food & Drink
  • Fashion & Retail
  • Universities & Research Bodies
  • Start-ups & Spin-outs
    • Creating value for start-ups
    • The IP driven start-up
  • Financial Services
About Us
  • Working with us
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  • Diversity & Inclusion
  • Careers
Insights
  • Articles
  • News
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  • Resources
  • Unified Patent Court hub
  • Beyond Brexit: European trade mark hub
  • M&C Reacts
Photo: Sarah Gao

Sarah Gao

Associate

Asia
Beijing

Get in contact

+86 10 6238 5058 sgao@marks-clerk.com.cn
vCard

Sarah has worked in trade mark field in China for over 10 years. She has a broad experience in the trade mark registration, prosecution, licensing and dispute solution in China. She also advises on custom recordal of IP rights, copyright and domain name registration and disputes in China.
 
Sarah graduated from Beijing University of Chemical Technology in 2000, with a Bachelor’s degree in Law. She speaks English and Mandarin.

Sarah joined the Beijing office of Marks & Clerk in April 2015. Before that, she worked with a Chinese law firm and was previously employed by a local intellectual property firm.

Languages

  • English
  • 中文 (普通话) (Mandarin)

Specialist in

  • Brands & Trade Marks

Qualifications

LLB

Search our people

Latest articles by Sarah Gao

Puma
Article
- 06 January 2023

PUMA vs. Sweet Puma

The PUMA sports brand has been widely used and promoted in China. But another party registered the similar mark “sweet puma” in Class 43 for catering service, bar services, restaurant services and similar. PUMA applied to invalidate the registration.
Read more
Article
- 20 July 2022

MERCURY sues its former franchisee for Trade Mark Infringement

In 2020, MERCURY discovered that its former franchisee TengBin was continuing to use the MERCURY brand despite termination of its Franchise Agreement. MERCURY filed a lawsuit requiring TengBin to cease its infringing use and seeking compensation of RMB 250,000 (approx. USD 37,000).
Read more
Food
Article
- 26 January 2022

Trademark Infringement, or Rightful Use “TongGuan Rougamo” Serial Lawsuits

In early 2021, multiple Chinese snack bar operators in Shandong province received notifications from the Court that they were defendants in a lawsuit instigated by an association called "TongGuan Rougamo Association". Some bar operators argued that the term "TongGuan" is geographical and so shall not be registered as a trademark.
Read more
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