Catherine (Cat) Lovrics is a Partner at Marks & Clerk Canada,where she is Head of the firm's Trademark and Copyright Groups. Cat’s practice focuses on trademarks, copyright, personality and publicity rights, as well as marketing and advertising law, consumer protection and data and privacy law.
Cat helps national and multinational clients protect, exploit and enforce their IP in a wide range of industries, from creative and tech to fashion and food. She manages large international trademark portfolios and has coordinated global enforcement and anti-counterfeiting programs. She advises on IP clearance, rights acquisition, brand collaborations, endorsement and influencer deals, merchandising, licensing and enforcement.
Cat is among Canada’s leading trademark and copyright practitioners and is valued for her unique breadth and depth of expertise. When advising clients, she considers not only the nuances of trademark law, but also relevant copyright, marketing and advertising, and regulatory factors.
Peers and clients have nominated Cat for numerous awards over the years. She was named Lexpert Leading Lawyers Rising Star in 2018. She ranks among top practitioners in Canada’s annual Lexpert Directory. Most recently, she is recognized by World Trademark Review (WTR 1000) in prosecution & strategy and in enforcement & litigation.
A frequent speaker and writer, Cat is also active in the legal community. She serves as the Chair of Intellectual Property Institute of Canada’s (IPIC’s) Copyright Committee. She is a Board member of Artists and Lawyers for the Advancement of Creativity. Cat is also a Trustee of the Copyright Society of the USA (CSUSA) and serves on AdStandards Council.