Discussions around Black Friday bargains and January sales may feel like a distant memory, but the issues raised by the eternal hunt for a bargain remain. For many people, the solution lies in seeking out counterfeit goods – often without being aware of the damage this industry is doing not only to business owners, but to society.
In a bid to help address these challenges, Marks & Clerk recently published Brand Security in a Modern World, an e-book that shares practical guidance on the steps brand owners can take to safeguard the value and investment made in their brands. The e-book outlines how retailers can protect their brand, and the associated products and services, through IP rights and safeguard them through enforcement against copying and counterfeiting activity all over the world.
The publication has resonated well given its timely analysis of how modern retail trends are reshaping brand security challenges, and we have been pleased to secure coverage across key industry publications including Business Reporter in the UK and Retail Touchpoints in the US. Both pieces featured insights from John Ferdinand (Co-Author and Partner at Marks & Clerk) outlining how businesses can transform brand protection into a competitive advantage and exploring the complex relationship between 'dupe culture,' e-commerce, and brand protection, respectively. It was also great to see Kirsten Gilbert (Co-Author and Partner at Marks & Clerk) featured by Director of Finance giving her thoughts on the financial impact of counterfeit goods.
The publication's reach has extended across the packaging and technology sectors with detailed coverage in Packaging Technology Today and MarTech Cube, as well as appearing in Additive Manufacturing UK and Cambridge Network, featuring comments from John, Kirsten and Megan Rannard (Co-Author and Associate at Marks & Clerk), underscoring the multi-industry impact of brand security challenges.
To find out more about protecting brand value and developing an effective anti-counterfeiting strategy, get your free copy of the e-book now. Learn more about Marks & Clerk's anti-counterfeiting expertise here, and the firm's brands and trade marks expertise here.