The role of trade mark experts is becoming more and more complex, as they have to navigate new challenges ranging from emerging technologies and business models to regulations regarding advertising and sustainability.
This year’s Annual Conference sessions will cover diverse topics including: litigation and public opinion; working in areas outside your comfort zone; understanding local traditions; navigating consumer values; successful online enforcement; how to demonstrate market realities before EUIPO; visual disclaimers in designs; and the latest EU case law on trade marks and designs. There will also be workshops on artificial intelligence, trade secrets, co-branding, copyright in IP enforcement and amicus curiae briefs.
Graeme Murray and Ines Garlantezec will be attending the conference over the four days. If you would like to catch up with them for a chat, please reach out to them directly.