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Protecting your brands, monitoring the market and enforcing your rights across the world

Effective brand protection services that meet your commercial requirements

Counterfeiting activity is costly and causes reputational damage to brands. This problem is by no means limited to luxury and well-known brands, counterfeiting activity regularly results in loss of sales and reputational damage for SMEs too.

However, brand owners can take strategic, quick and cost-effective steps to address this and prevent infringing products from even reaching the market. It is possible to engage law enforcement authorities to uphold rights on brand owners’ behalf and use dedicated IP right complaint mechanisms to remove fakes advertised online.

Marks & Clerk has a team of experts able to provide you with dedicated brand protection services to address this threat by taking steps to Protect your intellectual property, Monitor the market for counterfeiting activity and enforce your rights to remove counterfeit products from the market. Our comprehensive approach ensures the strongest possible protection for your intellectual property.

Protect

As IP law specialists we will help you to protect your brand; we can:

  • Advise on strategy for protection of your IP to support anti-counterfeiting actions
  • Register IP in territories of interest for maximum impact in respect of protection
  • Register IP with customs authorities in key international markets so they can seize fake goods for you

Monitor

We can help you monitor the marketplace to pick up infringing activity through our market investigation services. In particular, we can:

  • Leverage our network of law enforcement and specialist investigator contacts to engage them in market investigations to pick up clients’ brands in the marketplace
  • Train law enforcement in spotting fakes and advise on where fakes are coming from
  • Put in place online content monitoring programmes to pick up infringing goods sold online
  • Regularly monitor online marketplaces to pick up potentially infringing goods listings
  • Monitor for third party attempts to register your trade mark rights

Enforce

To ensure counterfeit goods are removed from the market we can:

  • Support law enforcement organisations by providing expert statements confirming goods are unauthorised replicas
  • Work with law enforcement and investigators to instigate proceedings against counterfeiters
  • Conduct IP Right take down complaint actions against fake product listings
  • Conduct IP Right complaints against infringements in websites, domain names and social media platforms
  • Take coordinated legal action against infringers through our team of litigation specialists

 

Specialists

for the result you need

Photo: Kirsten Gilbert

Kirsten Gilbert

Partner and Head of Brand Exploitation, Protection and TM Litigation UK Solicitor (UK)
Kirsten is a Partner and Head of Brand Exploitation, Protection and TM Litigation UK at Marks & Clerk Law. Kirsten advises in a broad range of sectors including food & drink, financial services, pharmaceuticals, fashion and creative industries.

Catherine Lovrics

Partner, Head of Trademarks and Copyright (Canada) Canadian Trademark Agent, Barrister and Solicitor
Catherine (Cat) Lovrics is a Partner at Marks & Clerk Canada, where she is Head of the firm's Trademark and Copyright Groups
Photo: John Ferdinand

John Ferdinand

Partner Registered and Chartered Trade Mark Attorney (UK)
John has over 15 years’ experience in the trade mark profession and works with a portfolio of national and international clients on developing a strategy for their trade mark protection. John is the Office Managing Partner at Marks & Clerk's Birmingham office.
Photo: Xuefang Huang

Xuefang Huang

Partner PRC Lawyer, New York Attorney
Xuefang serves as Partner, Head of the Trade Mark team and Legal Representative at Marks & Clerk Beijing. With over 20 years' experience advising clients on all aspects of Chinese IP law, her practice spans the full spectrum of trade mark and copyright law.
Photo: Noëlle Pearson

Noëlle Pearson

Senior Associate Registered and Chartered Trade Mark Attorney (UK), South African Qualified Attorney/Lawyer (non-practising)
Noëlle specialises in intellectual property law, with a strong focus in trade mark contentious and non-contentious matters.
Photo: Megan Rannard

Megan Rannard

Associate Registered and Chartered Trade Mark Attorney (UK)
Megan graduated with a first class Honours degree in Law from the University of Kent in July 2017. She joined Marks and Clerk in the Birmingham office in September 2017 and qualified as a Trade Mark Attorney in August 2021.

We have you covered

Wherever you are in the world and whichever markets you plan to move into

According to recent figures 75%+ of problematic products seized in the EU originate from China & Hong Kong – we have specialists located in both territories as well as in Luxembourg, Singapore, Malaysia, Canada and the UK so are well placed to prevent the export and import of counterfeit products in key markets.

You may already handle some brand protection services in-house. We can complement this by handling other actions for you saving management time. We can also offer a single point of contact for multiple jurisdictions and provide fixed or capped pricing to help manage budgets and maximise return on investment.

Brand security in a modern world

A practical guide to developing an effective anti-counterfeiting strategy

Read the full ebook

Physical brand protection services

Counterfeit goods appearing in physical marketplaces present a clear reputational risk to brand owners. In normal IP infringement scenarios brand owners need to instigate actions themselves, where counterfeit goods are concerned it is possible to engage law enforcement authorities to enforce rights and remove counterfeit goods from the market on behalf of brand owners.

We can support you by recording IP rights with customs authorities to stop goods from entering the marketplace and leverage our network of contacts in law enforcement to engage them in taking action to seize counterfeit goods identified on the ground. Our market investigations services can include training in how to spot unauthorised products and sharing intelligence on where fakes are coming from.

To protect you against counterfeit goods appearing in physical marketplaces, we can:

Protect

  • Audit your IP protection to assist in physical monitoring and brand protection services
  • Put IP protection in place to enable you to engage law enforcement in seizing counterfeit goods
  • Record your IP rights with customs authorities in key territories of interest

Monitor

  • Train law enforcement officers in how to spot unauthorised replicas including by preparing specialist guides
  • Provide law enforcement authorities with intelligence on where counterfeits are coming from
  • Work with investigators to conduct regular reviews of marketplaces

Enforce

  • Provide expert statements and evidence to support seizures of goods by law enforcement
  • Assistance with test purchases of suspected counterfeit goods
  • Support in wider enforcement activities (such as, work with investigators to instigate private criminal prosecutions, company name and domain name complaints and traditional protection of IP in the local courts)

Online brand protection services

A significant proportion of the counterfeiting market consists of counterfeit products sold on online marketplaces, such as Amazon, eBay and Alibaba, and increasingly on social media platforms. This can result in:

  • Damage to your brand and reputation
  • Loss of sales
  • Risks to the health and safety of consumers

If you use online marketplaces or social media to sell your products or services, have plans to do so, or offer products or services that could be imitated on these platforms, our brand protection services can help you take action to address illegal or copycat activity online.

Online marketplaces and social media platforms have dedicated IP complaint mechanisms and schemes to assist brand owners in tackling infringement online. We can assist with monitoring for potentially infringing third party activity and filing complaints with the relevant platforms to arrange for this to be removed. We can also put  IP protection in place to address these issues and to support your enrolment with schemes such as the Amazon Brand Registry.

To protect you against counterfeit goods appearing in online marketplaces, we can:

Protect

  • Audits of IP protection to assist in online brand protection according to platform requirements worldwide
  • IP registration for enrolment with the Amazon Brand Registry and similar schemes

Monitor

  • Regular monitoring of online platforms
  • Online content monitoring and trade mark watching service

Enforce

  • Knowledge of requirements for enforcement on major platforms including online marketplaces, social media and search engines
  • Tailored enforcement strategies and filing of complaints for the removal of infringing activity

For customs and law enforcement officers

Law enforcement officers play a crucial role in combating counterfeiting activity. We have a dedicated, centralised team routinely handling anti-counterfeiting matters and aim to respond to all law enforcement inquiries received within 2 working days. We can also work to meet deadline requirements for providing evidence where needed - to contact us concerning any suspected illegal goods seized please email us on anticounterfeiting@marks-clerk.com.

We are also happy to offer dedicated brand-focused training sessions for customs, law enforcement and Trading Standards officers on request.

We're proud to be a part of:

The Anti-Counterfeiting Group

The ACG is recognised as one of the most active and highly respected international organisations in the fight against counterfeiting.

Find out more

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