How I can help your business

• Guide you through the full lifecycle of trade mark protection, from clearance and filing strategies to enforcement and dispute resolution in the UK and internationally.
• Work with you as an extension of your team, providing practical, commercially focused advice aligned to your wider business objectives.
• Deliver sector-focused advice to food and drink businesses on brand protection, development and enforcement strategies.

Overview & Expertise

Matthew Parr is a Chartered UK Trade Mark Attorney and non-practising Solicitor based in Manchester. He advises clients on trade mark protection, brand enforcement and wider intellectual property strategy in the UK and internationally, working with organisations ranging from start-ups and owner-managed businesses to multinational companies across a range of sectors. His practice covers the full spectrum of trade mark work, including clearance searches, filing strategies, prosecution, portfolio management, oppositions, invalidity and cancellation actions, enforcement, coexistence agreements and dispute resolution. He also coordinates international filing and enforcement programmes through global associate networks, supporting clients in protecting and commercialising their brands across multiple jurisdictions. Matthew has a particular interest in the food and drink sector, advising both established and emerging brands on brand development, protection and enforcement strategies. He works closely with clients as an extension of their commercial teams, providing clear, practical guidance aligned with their commercial objectives and risk considerations. He holds an LLM in Intellectual Property Law from the University of Manchester and an LLB from the University of Liverpool. He is a Registered and Chartered Trade Mark Attorney in the UK and is also qualified as a Solicitor in England & Wales (non-practising).

Client Work & Case Experience

• International clients — Managed multi-jurisdictional trade mark portfolios, coordinating filing, prosecution and enforcement strategies through global associate networks to support consistent worldwide protection.
• UKIPO proceedings — Advised on opposition, invalidity and cancellation actions, supporting clients in protecting key brands and managing commercial risk.
• Food and drink sector — Advised on clearance and filing strategies for new product launches, helping secure commercially valuable protection while reducing the risk of disputes.
• Cross-sector clients — Supported enforcement programmes against infringing use, including cease and desist strategies, settlement negotiations and coexistence arrangements, often resolving matters without the need for litigation.