How I can help your business

• Advise on the registration, management and enforcement of UK, EU and international trade mark portfolios.
• Conduct clearance searches to assess availability and support informed brand adoption decisions.
• Support complex assignments and due diligence projects, including the management of multi-jurisdictional trade mark portfolios.

Overview & Expertise

Ella Newell is a Senior Associate and Chartered Trade Mark Attorney based in Marks & Clerk’s Edinburgh office. She advises clients on all aspects of trade mark protection, from registration and portfolio management through to enforcement.

She works with a broad range of clients, including multinational organisations, SMEs and individual brand owners, across sectors such as food and drink, fashion, publishing, industry and fast-moving consumer goods. Her practice includes a particular focus on the Scottish market, including the whisky, spirits and food and drink sectors.

Ella is experienced in brand clearance and trade mark searching, as well as complex assignments and recordals, including associated due diligence projects. She also regularly advises on contentious matters and negotiations, helping clients resolve disputes in a pragmatic and commercially focused manner.

Ella holds an LLB (Hons) in Law and French from the University of Glasgow. She joined Marks & Clerk in 2016 and qualified as a Chartered Trade Mark Attorney in 2019.

Client Work & Case Experience

• Commercial client — assisting with a complex due diligence project involving the acquisition of a large portfolio of historic, multi-jurisdictional trade mark registrations.
• Commercial client — supporting the successful overcoming of a refusal of a UK slogan trade mark application.
• Commercial client — assisting in resolving a long-running dispute through negotiation of a co-existence agreement.
• Commercial client — conducting a complex clearance search project to assess availability of a new mark across multiple jurisdictions.