Have you ever wondered why English sparkling wine cannot be called Champagne or why whisky produced in England cannot be called Scotch Whisky? Many people are familiar with the likes of Stilton Blue Cheese, Welsh Leeks, Cornish Pasties and Watercress but do you know about the legal framework that protects these well-known names?
If you enjoy deliciously authentic British cuisine, or perhaps you are a grower of delicious Welsh leeks worried about pretenders to your throne, then you will love learning about the legislation that protects the geographical names of food, drink and agricultural products: geographical indicators (GI) schemes.
A passionate supporter of British produce, renowned broadcaster Michael Portillo invited Jason Chester (Senior Associate and leader of our Food & Drink team in Scotland) to share his thoughts on how best to protect our food and drink. The lively discussion covered the importance of using of geographical indicators as part of your protection strategy, the difference between European and UK legislation and some of the best ways to promote British food & drink products and the stories that define them.
Watch the interview in full: