Marks & Clerk’s recently updated eBook, The IP Driven Startup highlights the North West's reputation as a thriving start-up hub, whilst reinforcing the message that early IP strategy is about more than legal protection; it’s also about securing your competitive edge, attracting investors and building a foundation for long-term growth.
Co-authored by Partners Mike Williams and Robert Lind, featuring a new chapter from Trainee Patent Attorney and business founder Mitasha Bharadwaj, the refreshed eBook has resonated strongly with both national and regional media, securing widespread coverage across key business and start-up publications, including Startups Magazine, bionow, IntelligentSME.tech, The Business Desk, and Insider Media.
Building on this, Startups Magazine featured an article by Partner Sam Collins titled “The Dark Side of Going Viral: Why Startups Must Prioritise IP Protection,” exploring how viral success can expose start-ups to greater IP risks.
To discover how you can protect your innovations and transform your IP strategy into a competitive advantage, download The IP-Driven Startup now and explore further insights from Marks & Clerk. You can also find out more about the firm’s team of start-ups experts here.