Thinking about intellectual property (IP) costs as an investment, not an expense, is key to a business's long-term success. This strengthens a company's commercial value and can be the deciding factor in attracting investment.
As headlines report startup funding reaching eight-year lows, Robert Lind explains how IP can be used as an essential leverage point in discussions, and what the first step on this road to securing investment looks like. Read the full piece in Startups Magazine below.
Once IP assets are secured, a startup is in a far stronger position for investment – and not only because of the greater tangible value of their business. Moreover, financial investors view IP assets as clues for the wider dynamics at play within a business as they signpost crucial information about the culture and management of the business.
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