Amazon joins the EUIPO IP Enforcement Portal

Amazon has become the first major online marketplace to join the EUIPO's Intellectual Property Enforcement Portal (IPEP) as both a business and a rights holder as of 29 September 2023. 

The IPEP is the EUIPO's centralised platform allowing for the exchange of information relating to IP enforcement .The portal is used by over 1400 brand owners and over 80 enforcement agencies across the EU, and the portal functionality was recently opened up to e-commerce marketplaces, as discussed in this article by my colleague, Becky Swindell. 

Amazon's press release

regarding their participation on the portal says the following: 

We believe there should be more information sharing between private and public sectors in the IP space, as laid out in our Blueprint of 2021; and by signing up to IPEP as both a store and an IP rights owner, we are committing to further collaboration within the private and public IP ecosystem.

IPEP will also be key in the fight against counterfeit products, an area where Amazon has a zero-tolerance policy. We have proactive measures in place to prevent counterfeit products from being listed and continuously monitor our store. If we identify an issue, we act quickly to protect customers and brands, including removing counterfeit listings and blocking accounts. We will continue to collaborate with brands and law enforcement to protect our customers from bad actors attempting to abuse our store.

The EUIPO has also confirmed that it will be working with Amazon and other e-commerce marketplaces on a new set of IPEP functionalities that support the sharing of information with law enforcement authorities across the EU. 

Amazon is excited to be signing up to the EUIPO’s Intellectual Property Enforcement Portal, both as a rights holder ourselves and as a marketplace service provider committed to protecting the intellectual property rights of others. We look forward to working together through IPEP with all the relevant players,

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