Robecca and Teemu join forces with the iconic Kelly Vero to demystify the metaverse and the developing relationship between the digital world and the fashion industry.
Kelly walks the pair through the limitations of traditional fashion, while emphasising how virtual fashion overcomes many barriers, including exclusivity. Robecca shares leading intellectual property insights for brands who are looking to enter the digital realm.
Despite being a relatively new concept, this episode defines the metaverse as an exciting and promising destination for the fashion industry through discussing the topics of sustainability, affordability, inclusivity, well-known outfits such as the Lara Croft look and the concept of the avatar.
To discover more about the essential relationship between IP and fashion and to meet the rest of the team, visit the Marks & Clerk Fashion & Retail page.