• review your existing portfolio of rights and offer advice on its strengths and weaknesses

• help to design internal systems for the most efficient and effective management of the IP arising from your branding processes

• provide internal training programmes

• ensure that you are getting the maximum IP return from your brand portfolio

• review competitor and sector activity worldwide and help you plan your branding strategy accordingly

• advise on the best protection strategy for a mark and then manage its implementation worldwide

• assist in developing suitable new brands and corporate images.

conduct availability searches for your mark in different jurisdictions

advise on whether a trade mark can be registered

consider possible alternatives including unregistered rights

file and prosecute trade mark applications through to registration

• advise on issues such as validity and the infringement of clients' and third party trade marks

• implement a trade mark watching service to alert you to  similar trade marks  filed for application or registration by third parties

• review the possibility of amending marks to avoid third party rights

• bring and defend actions for the revocation of trade mark registrations

• oppose the grant of registrations before relevant trade mark offices

• assist with the transfer of your rights or the acquisition of third party rights

• draft licences and assignments and assist in negotiations with third parties

• use the new statutory provisions in the UK for dealing with companies registered at Companies House whose names are considered to be an infringement of our clients registered and unregistered trade mark rights