Today we sit down with Senior Associate, Graeme Murray who is based in our Manchester office, to learn what's great about MARQUES.
The 2023 MARQUES Annual Conference is being held in Berlin this September where the theme for focus will be ‘The Next Frontier’. What are you most excited to discuss about the next frontier of brand protection and trade marks whilst at the event?
The impact of AI, the Metaverse, and NextGen content on brand protection and trade marks has already been significant but the landscape is still evolving. The opportunity to engage with these issues with attorneys from other jurisdictions is invaluable.
The event will also focus on brand authenticity, in particular how economic, social and cultural factors influence branding strategies. Which brands do you think are doing this well and why?
I have been extremely impressed by the huge successes of the Barbie brand following the release of the movie. Whilst Barbie is clearly a leading brand, the brand owner has taken a very impressive step to allow a movie acknowledges various cultural and social criticisms of their brand whilst increasing its overall popularity. Such an approach is in my view steeped in brand authenticity and honesty about consumer perceptions.
This year you will be attending the conference as a team member, what does this mean for you and how will this MARQUES be different as a result?
I have attended MARQUES since 2014 and have thoroughly enjoyed my participation to date, having developed long standing working relationships as well as making new friends. The opportunity to be involved as a member of the Education Team is extremely exciting as it will lead to new connections but also allow me to be involved directly in achieving the objectives of MARQUES as an organisation. I am very much looking forward to meeting my fellow team members and working with them for the rest of the year.
Details of our team of experts on the ground in Berlin, together with some of our latest relevant insights can be found here.