M&C in the news - From Trend to Target: Protecting Start-ups from Copycats

Going viral overnight sounds like every startup's dream – until the copycats come calling. In today's hyper-connected world, the same digital platforms that can catapult a business to success can also expose it to ruthless imitators who move faster than you can say "trademark application." 

In a recent article for Entrepreneur Handbook, Partner, Samantha Collins explores how smart startups are flipping the script on intellectual property protection. 

Gone are the days when IP was an afterthought for later-stage companies – today's most successful entrepreneurs are securing their innovations from day one, attracting investors and keeping competitors at bay.

Read the full piece below.

It can be easy for start-ups not to prioritise IP in favour of research, product development, and other, more tangible activity early in. However, once a product has gone viral, the window to act can close quickly.

entrepreneurhandbook.co.uk/...