The Hybrid High Street

It's interesting to see the different ways fashion retailers are venturing into the #metaverse. It's not just about selling clothes - there are games and competitions, and even the chance to manage a virtual store! The idea of offering QR codes to redeem in physical stores is a good way to boost the all-important footfall in the real world - a #HybridHighStreet, if you like.

More retailers are embarking into the metaverse each week as the virtual world created by Facebook gives brands a way to provide unique experiences for shoppers and staff.

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