After Brexit – practical implications for trade mark owners

A single smartphone contains over 10 billion semiconductor transistors. Alongside phones and laptops, transistors (or more broadly, integrated circuits or “chips”) are increasingly appearing in other products, from TVs, to cars, to fridges, as they get “smarter”. Of course, demand for chips is also rapidly growing for datacentres to enable artificial intelligence (AI) capabilities.

A company’s brand can often be its most powerful and valuable asset, and a solid brand identity can positively influence consumer choice by making products or services more attractive, enabling brand owners to increase revenue.

The key to having strong protection in place for your brand starts with the selection of the brand. The more distinctive your brand is, the stronger your exclusivity to that brand will be.