Marketing Executive (Clients and Markets)

Help shape the future of intellectual property

Re-invent your future. Marks & Clerk works with innovative organisations from start-ups and SMEs to universities and multinationals to identify, protect, defend and extend their intellectual assets. Our patent attorneys are highly experienced in technical fields both traditional and cutting edge, whilst our trade mark attorneys work with clients to protect their brands in territories worldwide.

Marks & Clerk is an international firm of patent and trade mark attorneys with 15 offices worldwide. It is the leading and largest firm of its kind in the UK with over 60 Partners, 350 employees and offices in London, Cambridge, Oxford, Birmingham, Manchester, Edinburgh, Glasgow and Aberdeen.

Role purpose

To help develop and execute business development (BD) and marketing plans for the firm’s market groups, offices and key clients. Reporting to the Clients & Markets Manager, the role is responsible for providing effective marketing and BD advice to our legal professionals in areas including client care, business development, bids & tenders and sector-focused activity, locally, nationally and internationally.

Principal responsibilities

Strategy & Planning

• Work with the Clients & Markets Manager and key partners to develop the BD strategy to maximise opportunities to grow revenue in line with the office and market group plans
• Help develop and lead strategic initiatives to meet the growth plan goals, evaluating progress on implementation
• Provide market information and analysis of financials and client insights to identify trends and opportunities to raise our profile and awareness in key markets

Opportunity Management

• Work with the UK Bids & Tenders Manager to help support the bid process, including identifying opportunities, generating leads, managing opportunity tracking processes and helping to prepare client / market-focused sales collateral
• Help manage the relevant sales pipeline tool, coordinating the relevant Partners around client and market opportunities
• Collaborate with other Clients & Markets Executives to identify any potential cross-selling opportunities
• Ensure that post-pitch debriefs are completed for strategically important opportunities

Markets

• Help develop and implement integrated campaigns, thought leadership, events and other market facing activities, working collaboratively with the firm's broader BD and marketing team and other specialists, to raise our profile in key markets in the UK and overseas
• Provide marketing and BD support to our international territory groups as required
• Develop and maintain knowledge of key and emerging issues impacting the industry
• Share knowledge across the wider BD and marketing team
• Ensure the requirements for data capture are met (e.g. sale pipeline, experience / expertise, relevant directory and award submissions)

Client Management

• Support Relationship Manager / Partners to develop and execute account plans for select key clients to help deepen and broaden relationships and drive profitable growth
• Develop an in-depth understanding of the nominated clients and their businesses, and assist with the sharing of that information within the firm
• Support increased engagement with the growth area and office client networks, through identifying and following up on opportunities for growing revenue
• Engage with and support the Client Satisfaction / Listening Programme and help implement its findings
• Coordinate and liaise with other Clients & Markets Executives to ensure consistency and sharing of strategic information across clients and markets

Technical knowledge, professional qualifications and experience

The successful candidate will have:

• Degree level qualification or equivalent in a relevant subject (e.g. Marketing / Business Studies) and;
• A minimum of two years’ experience working in a business development / marketing role, preferably gained in a professional services environment
• Excellent verbal and written communication skills
• Excellent attention to detail
• A proactive approach

In addition, the successful candidate will be able to demonstrate:

• The ability to build and maintain effective working relationships at all levels, both internally and externally
• Lateral thinking and the ability to overcome obstacles
• A high level of confidentiality, discretion and diplomacy
• Determination and commitment to meet deadlines
• The ability to prioritise a busy and varied workload whilst maintaining a high level of quality and service
• Strong initiative and creativity

Remuneration and benefits

• Hybrid working model, combining office and home working
• Competitive salary dependent on qualification and experience
• 26 days’ annual holiday plus statutory holidays
• Contributory pension scheme
• Life assurance
• Private medical insurance (after 12 months)
• Permanent health insurance (after 12 months)
• Reimbursement of membership fees to professional bodies required for the role

To be considered for this role, please submit a CV and a Cover Letter. Submissions will be treated with the strictest confidence.