Digital Marketing & Communications Executive

Help shape the future of intellectual property

Marks & Clerk LLP is the leading and largest firm of Patent and Trade Mark attorneys in the UK with over 60 partners and 350 employees. Our attorneys are highly skilled in all technical fields. We have 8 offices in the UK: London, Oxford, Cambridge, Birmingham, Manchester, Edinburgh, Glasgow and Aberdeen.

Role purpose

The Digital/content executive will play a key role in underpinning the external positioning of Marks & Clerk. The candidate will be part of a motivated, collegiate Marketing & Business Development Team working closely with the Corporate Communications Manager and the Digital Manager to drive online content across the firm’s website and social channels, as well as those of our media and marketing partners.

Principal responsibilities

• Tracking industry news and developing ideas for relevant outreach campaigns
• Tracking the most relevant news stories across online news channels and social media for opportunities for M&C
• Daily management of the digital schedule for LinkedIn, Twitter, marks-clerk.com and MailChimp
• Conducting analysis of the competitive landscape (other IP firms, full service law firms and he wider professional services industry)
• Identifying and building relationships with key journalists and publications of interest or relevant sites
• Working with our PR agency to turn around requests for commentary from thought leaders within the firm
• Managing the log of website content, media coverage and social media performance that will inform regular reports to senior management
• Working with the Corporate Communications Manager and the Awards/Directories team to help draft suitable announcements for the firm’s website and social channels
• Outreaching to key contacts e.g. heads of marketing or membership at potential partner organisations
• Working with the Corporate Communications Manager to create convincing and appealing creative content for campaigns, press releases, social media, and general marketing materials
• Developing targets and KPIs with the Corporate Communications Manager and Digital Manager to include article engagement on the M&C website, driving traffic to the website and improving UX
• Working with the Digital Manager and MBD colleagues to enable best practice across our digital channels, with a particular focus on accessibility and brand consistency
• Working with the Digital Manager to continually assess and improve the firm’s SEO through tools such as SEM Rush
• Working with the Digital Manager and colleagues across M&C internationally to ensure that website content is correct and up-to-date
• Deputising for the Corporate Communications Manager and Digital Manger as needed. This includes being able to execute uploading all digital content including reports, insights, events and changes to the website home page and landing pages

Technical knowledge, professional qualifications and experience

• At least one year’s experience in a relevant role (could be via a year-in-industry as part of a degree)
• Experience within a professional services environment (desirable)
• Excellent written communication skills
• Exposure to campaign planning from strategy to implementation (examples are encouraged)
• Experience of writing for the media (building relationships and forging relationships)
• Experience of digital content development, preferably from within professional services
• Experience using communications and SEO tools (SEMRush and Google Analytics 4)
• An understanding of website traffic analysis and best practice to help improve these
• A grasp of UX and digital accessibility
• Track record of identifying and implementing improvement